Personal Branding 1
Cre: Pinterest We use social media not only to talk about ourselves, about our friends, about relationships, and about celebrities, we also use social media to talk about brands : fashion, cosmetics, computers, phones, cars, magazines, ... We love brands and use them as tools to express ourselves – with each like and share on social media we publicly support and say we love those brands: Fendi, The Ordinary, MAC, Samsung, BMW, Vogue, ... Because we want to express ourselves, many of us choose the latest iPhones to prove that we are stylish or how fast we can catch up with trends. We wear Chanel outfits to show off the style of Chanel (although it may not really match our body shape). We chose Elle magazine because we wanted to trust it? Or do we trust the person who wrote it? And if this magazine has not shown something that makes us trust them, how can we believe that their claims are accurate and objective? Nowadays there is a lot of confusion about information coming from so